Speaking of their latest exhibition, Shiki Dreams, Jaenike says: “It is exploding in a variety of different directions. Everything from VR gaming to fine art, there are so many experiences people can have.” Perhaps what’s particularly exciting about this trend is that it gives everyone an entry into art appreciation. It’s no longer a specialised interest, but something more inclusive that all viewers can enjoy and that each will experience in their own unique way.
“You just need a sense of curiosity and wonder, and also want to have a little bit of fun,” adds Mosquera.
Immersive art is a fast-expanding sector; Meow Wolf is investing £115 million on its projects across the USA. Tokyo’s teamLab, one of the most Instagram-worthy museum chains in the world with exhibits such as Borderless, SuperNature and Planets, has branches in Singapore, Macao, Shanghai and Miami. And Sweden’s Fotografiska museum will be opening a massive 5,500 square metre site in Berlin in 2022, which will house immersive exhibitions.
In the immersive art world, the future is global, it’s social media attractive and it’s exciting! Artists and curators will be able to constantly re-imagine what an exhibition can be. And visitors will be engaged at so many different levels: sight, sound, scent, gamification, narration and more.
Immersive Art Unlocks a Whole New World | Sotheby’s Magazine | Sotheby’s
How and Why Immersive Experiences Are Taking Over the Denver Art Scene - 303 Magazine
Yayoi Kusama: Infinity Mirror Rooms – Exhibition at Tate Modern | Tate
Natura Obscura, the Popular Immersive Exhibit, Has Opened Its Second Act Shiki Dreams - 303 Magazine
Immersive, experiential art is about to get a post-pandemic boost | British GQ (gq-magazine.co.uk)