For those of you in despair over the low quality and lack of originality of your online avatar’s outfits, digital fashion is the concept for you.
If you’re already lost, don’t worry, this article is still for you, just swing by TalksforTeens’ article Where to get your virtual fashion fix which may shed some light on the concept of virtual fashion by exploring its aims and the brands that have made their way into it.
The Fabricant is today the pioneer of the high-end digital fashion, leading the way towards a world in which as much importance (or more) will be granted to our online lives as to our physical lives. The concept of The Fabricant and the many companies that are now rushing into the digital fashion market has a dual objective. Firstly, to promote digital fashion as the eco-responsible alternative to physical fashion as it operates without any physical production (fashion is one of the most polluting industries with a 100 billion garments sold worldwide and an emission of 1.2 billion tons of CO2 each year).
Secondly, digital fashion aims to enable the total freedom of expression of identity. If you feel restricted in your choice of clothing in your physical life, your avatar is the perfect entity to free you from any societal constraints. The technology of digital clothing will guarantee a greater liberty when it comes to identity and fashion, as there is no limit to how individuals can/must dress according to their assigned sex. Instead, digital fashion aims to enable and encourage self-expression, a kind of fluidity of genre aimed at freely exploring ‘beautiful human complexity’.
The concept of total unconstrained dressing led a 2021 collection created by The Fabricant in collaboration with the brand RTFKT: RenaiXance, evoking the idea of rebirth, the X in the name of the collection represents the X chromosome possessed by both men and women, pushing the fashion they seek to create into infinite gender fluid possibilities.
To curate the appearance of your online identity, forget the basic outfits provided by Meta for its Instagram avatars and check out the websites offering a broad (and gorgeous) choice of digital clothing. DressX, for example, is the most famous of these. It offers digital clothing from a wide variety of brands, ranging from H&M to Balenciaga, and has both collections with a physical duplicate and collections created solely for digital fashion purposes.
And this is only the beginning of what you will soon be able to do with your online avatar’s fashion. Surrounded by the best technologies and specialists, Amber Jae Slooten, co-founder of The Fabricant, has begun to conceive her clothes with a ‘numerical gravity center’ allowing clothes to drape themselves and move with great fluidity, as if they were physical clothes. If you want to catch clothing from The Fabricant, you will have to be quick, as their last collection sold out in about ten minutes. Their collections, like your favorite TV series, are called seasons, and are as addictive as the latter.
Finally, if you are afraid to be limited in clothing choices or materials within the virtual fashion world – compared to physical fashion- don’t be. In a recent interview the designer insists that the creation process for their clothes is very similar to the one for physical clothes, with a season said to be featuring 12 garments and 14 materials.
The growing success of digital fashion was illustrated this year by the first digital Fashion week held in Decentraland and was endorsed by most major fashion houses. Early fashion NFTs are set to become very valuable and early adopters may reap the benefits of that. Start exploring and building your metaverse wardrobe; your avatar will then be one of the best dressed of the metaverse. And who or what would not like that.
By Hanna Bernard
References:
https://www.talksforteens.com/fashion/where-to-get-your-virtual-fashion-fix
https://www.talksforteens.com/fashion/the-gamification-of-fashion-our-digital-wardrobes-nfts
https://www.talksforteens.com/fashion/virtual-clothes-solving-fashions-eco-problem
https://editorial.brytehall.com/dani-loftus-digital-fashion-steps-into-its-future/
https://blog.taftc.org/blog/virtual-fashion-the-revolution-of-fashion
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