But everything was turned on its head when the pandemic hit. Suddenly, with plenty of time on our hands, we were able to give creativity our all, and people across the globe started to share their work on social media – and in particular on Tiktok.
Tiktok is the fastest growing app to date. It’s mainly known for its comical videos, but more recently, the platform is also hosting a huge range of handmade creations. We can find thousands of accounts of young artists, sharing clothing designs from their favourite shows, or displaying their own digital drawings, or even more unique creations such as candles or jewellery. All you need to do is to create an account, post regularly and the algorithm will be sure to bring you an audience.
Vogue wrote an article about Mikakayla Nogueira and her success on Tiktok as a makeup artist. Like many others, she was laid off from her job during the pandemic and so opened her account to pass time: “With so much free time on my hands, I really wasn't sure how to spend it.” She decided to centre her account on her true passion: makeup artistry. She explains how Tiktok and is the ideal platform to allow her to keep doing what she loves: “I get to share my passion for makeup with the world each day, which is an incredible honour and blessing.”