It’s all a bit hush hush, so we can’t know exactly how the data will be used. “As we collect a lot of video data, we can analyse those videos,” says Acronis’s Senior Vice President Jan-Jaap Jager. “So we got several kinds of asks from teams who said, ‘Hey, can you do something with all the data that we are now storing in your data centre?’.
Acronis has suggested that clubs use their footage to enhance players’ performances by looking at patterns, in the vast amounts of data they store, which could show things like: a weaker left foot, level of endurance, accuracy of passes, shots on target and so on. That way, training sessions could be tailored more closely with the needs of the individual player.
A winning game plan also requires analysis of the opposition – studying their passing style, touches, set piece goals and other tactics too. This type of data can enable a team to gain a vital advantage. It’s not only football that benefits from AI - Boston Red Sox and Formula One have also signed up and there are discussions with cricket teams on the cards too. If digital game analysis becomes more popular, it could change the face of professional sports, making it less subjective and more mathematical.