The digital sphere has created a wealth of jobs that are specifically tailored for young people to succeed in.
So how, in an era in which social media and e-commerce sites present customers with everything they’re looking for at the click of a button, do marketers engage consumers in a conversation, creating real relationships (buzz word is ‘communities’) and brand loyalty?
Enter the role of the social media strategist!
With just over 61% of global consumers using social media networks like Twitter, Facebook and Instagram, (https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research) companies have figured out that a social media strategist is a key role in any organisation.
As a result, social media strategists are some of the most sought-after marketing specialists today. And many digital marketing specialists attain very senior positions while often still in their twenties.
A social media strategist should have creative skills, like graphic design, copy-writing and video production, as well as analytic skills such as data measuring and application.
The day-to-day operations for a social media strategist require them to wear a lot of hats – they are essentially the creative, analytical and executive bridge between a company and the consumer.