However the bad press did bring progress, with brands making real headway on the sustainability front. One step taken by many is to join an ambitious project introduced by the Paris Agreement: The 1.5º C national pathways. This initiative involves 184 countries in which businesses are expected to take real steps to guarantee a low carbon future. It was introduced after the Intergovernmental Panel on Climate Change published an alarming report showcasing the level of climate change as ‘code-red’ for humanity, thus underlining the need for urgent climate action to maintain a habitable planet.
Among the companies that have committed to this plan is the French luxury brand Hermès, which has pledged to reduce its emissions and increase its use of renewable electricity. Moreover, Hermès remains an example to all in terms of fashion waste: their inventory is extremely limited and they therefore have no wasted products to lay off – in other words, demand for their items far outweigh supply. Other high-end brands that have committed to cutting carbon emissions include Burberry, Louis Vuitton and Chanel.
But sustainability is not limited to luxury brands and some mainstream labels - such as Nike - have attempted to improve their environmental target and have set science-based greenhouse gas emissions reduction targets. In addition, Nike reports on its progress on an annual basis to the Science-Based Targets (SBT) initiative.
Meanwhile, Inditex, the firm that owns many of the labels you shop at including Zara, Bershka and Pull and Bear, has announced a new series of sustainability initiatives, including the goal for 100 percent of its cotton, linen and polyester to be sustainable by 2025. H&M, Uniqlo, Mango and others have also been working towards a more sustainable clothing model, with new eco-conscious collections and an encouraging wave of green initiatives.
Along with NGOs and governments, the fashion industry is mobilizing to fight against climate change and seems to be making headway.
Fast fashion: Inside the fight to end the silence on waste - BBC News